Lysle WickershaminBrand StrategyThe Undeniable Power And Benefits Of Brand AlignmentIn today’s hyper-competitive marketplaces, a powerful brand is one of the most valuable assets a company can possess. A brand with strong…Jun 11Jun 11
Lysle WickershaminBrand StrategyWhen Branding, Politics & Capitalism CollideAnd A 16-Point Checklist To Avoid DisasterOct 24, 2023Oct 24, 2023
Lysle WickershaminBrand StrategyWhy Single-Minded Brand Focus Yields WealthA 7-minute read for everyone looking to build a high-value and high-performing brand.Jul 18, 2023Jul 18, 2023
Lysle WickershamWhy Single-Minded Brand Focus Yields WealthA 7-minute read for everyone looking to build a high-value and high-performing brand.Jul 18, 2023Jul 18, 2023
Lysle WickershaminBrand StrategyBrand Strength Evaluations — The C-Suite’s Secret WeaponA 7-minute read on the power of brand strength evaluations and their ability to drive market performance and increase enterprise value.May 31, 2022May 31, 2022
Lysle WickershaminBrand StrategyBrand Diligence — Seeing Behind The CurtainBrand Diligence — Maximize Investment Potential, Minimize RiskJan 25, 2022Jan 25, 2022
Lysle WickershaminBrand StrategyWhat Brand Believers Know That You Don’tAn 8 minute read on brand, branding, and brand strategy for anyone looking to build value and crush the competition.Oct 21, 2021Oct 21, 2021
Lysle WickershaminBrand StrategyHow To Build High-Performing Brands From the Inside OutTe ten keys to building a brand-driven culture.Jun 8, 2021Jun 8, 2021
Lysle WickershaminBrand Strategy9 Reasons Your Brand Should Tell StoriesFor CMO’s today, options for building your brand are changing before your eyes. These days, leading brands think like publishers, creating…Jan 25, 2021Jan 25, 2021