Lysle Wickersham – Medium

Lysle Wickersham

Lysle Wickersham
in
Brand Strategy

The Undeniable Power And Benefits Of Brand Alignment

In today’s hyper-competitive marketplaces, a powerful brand is one of the most valuable assets a company can possess. A brand with strong…

Jun 11

Jun 11

Lysle Wickersham
in
Brand Strategy

When Branding, Politics & Capitalism Collide

And A 16-Point Checklist To Avoid Disaster

Oct 24, 2023

When Branding, Politics & Capitalism Collide

Oct 24, 2023

Lysle Wickersham
in
Brand Strategy

Why Single-Minded Brand Focus Yields Wealth

A 7-minute read for everyone looking to build a high-value and high-performing brand.

Jul 18, 2023

Jul 18, 2023

Lysle Wickersham

Why Single-Minded Brand Focus Yields Wealth

A 7-minute read for everyone looking to build a high-value and high-performing brand.

Jul 18, 2023

Jul 18, 2023

Lysle Wickersham
in
Brand Strategy

Brand Strength Evaluations — The C-Suite’s Secret Weapon

A 7-minute read on the power of brand strength evaluations and their ability to drive market performance and increase enterprise value.

May 31, 2022

May 31, 2022

Lysle Wickersham
in
Brand Strategy

Brand Diligence — Seeing Behind The Curtain

Brand Diligence — Maximize Investment Potential, Minimize Risk

Jan 25, 2022

Jan 25, 2022

Lysle Wickersham
in
Brand Strategy

What Brand Believers Know That You Don’t

An 8 minute read on brand, branding, and brand strategy for anyone looking to build value and crush the competition.

Oct 21, 2021

Oct 21, 2021

Lysle Wickersham
in
Brand Strategy

How To Build High-Performing Brands From the Inside Out

Te ten keys to building a brand-driven culture.

Jun 8, 2021

How To Build High-Performing Brands From the Inside Out

Jun 8, 2021

Lysle Wickersham

It seems that the advertising industry goes in circles.

May 19, 2021

May 19, 2021

Lysle Wickersham
in
Brand Strategy

9 Reasons Your Brand Should Tell Stories

For CMO’s today, options for building your brand are changing before your eyes. These days, leading brands think like publishers, creating…

Jan 25, 2021

Jan 25, 2021

Lysle Wickersham

Lysle Wickersham

Lysle leverages a background in branding & investment banking at BRANDThink.biz, a consulting firm leveraging brand to improve performance & investment outcomes

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