Brand Diligence — Maximize Investment Potential, Minimize Risk An 8 minute read on brand pre- and due diligence and value creation leveraging brand strategy and diligence to reduce risk and improve investment outcomes. For private equity and venture capital, how value creation happens has finally grown up. Once limited to…

An 8 minute read on brand, branding, and brand strategy for anyone looking to build value and crush the competition. Long before digital marketing started to suffocate emotional creativity in favor of unnecessarily complex, performance-based blindness, my agency presented a TV spot for a high-end audio brand. We were excited…

The ten keys to building a brand-driven culture. A 7-minute read for anyone looking to accelerate performance and grow equity value. It’s A Way Of Thinking How your brand is perceived on the outside is shaped by who you are on the inside. Success always starts on the inside. Companies with strong internal brand cultures enjoy better market performance and higher customer loyalty…

It seems that the advertising industry goes in circles. It is always looking for the single "reason." But it is never a single reason. Brand relationships and purchase decisions are both rational and emotional and always impacted by biases. Some of which may be mitigated by greater attention. The goal…

For CMO’s today, options for building your brand are changing before your eyes. These days, leading brands think like publishers, creating editorial calendars, hiring chief content officers, and curating their asses off. This is all good and well, but curated content won’t deliver the benefits of creating original, emotive content…

How the chief brand officer found its way back to the C-Suite A 5-minute read created by a human for anyone who wants to build brand equity There was a time when brands sunk most of their marketing spend on TV and print. This is where they built and maintained…

An 8 minute read for private equity or anyone who wants a more valuable company. Ten Things To Remember Because Yeah, You Definitely Want One

Or: Why We Should Probably Change Our Name A 6 minute read for anyone who wants to leverage brand to improve performance and build value. When we launched a firm specializing in helping companies measure, build, and leverage brand and its equity to improve performance and increase returns, we knew…

A 7-minute read for those interested in positioning their business to dominate in the coming recovery. A crisis can turn a company upside down. Those with an eye for being around when the dust settles will smartly see the opportunity to take this time and seize the offensive. When confronted…