Lysle Wickersham – Medium

Lysle Wickersham

Lysle Wickersham
in
Brand Strategy

When Branding, Politics & Capitalism Collide

And A 16-Point Checklist To Avoid Disaster

7 min readOct 24, 2023

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When Branding, Politics & Capitalism Collide

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Lysle Wickersham
in
Brand Strategy

Why Single-Minded Brand Focus Yields Wealth

A 7-minute read for everyone looking to build a high-value and high-performing brand.

7 min readJul 18, 2023

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Lysle Wickersham

Why Single-Minded Brand Focus Yields Wealth

A 7-minute read for everyone looking to build a high-value and high-performing brand.

7 min readJul 18, 2023

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Lysle Wickersham
in
Brand Strategy

Brand Strength Evaluations — The C-Suite’s Secret Weapon

A 7-minute read on the power of brand strength evaluations and their ability to drive market performance and increase enterprise value.

8 min readMay 31, 2022

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Lysle Wickersham
in
Brand Strategy

Brand Diligence — Seeing Behind The Curtain

Brand Diligence — Maximize Investment Potential, Minimize Risk

8 min readJan 25, 2022

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Lysle Wickersham
in
Brand Strategy

What Brand Believers Know That You Don’t

An 8 minute read on brand, branding, and brand strategy for anyone looking to build value and crush the competition.

8 min readOct 21, 2021

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Lysle Wickersham
in
Brand Strategy

How To Build High-Performing Brands From the Inside Out

Te ten keys to building a brand-driven culture.

7 min readJun 8, 2021

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How To Build High-Performing Brands From the Inside Out

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Lysle Wickersham

It seems that the advertising industry goes in circles.

1 min readMay 19, 2021

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Lysle Wickersham
in
Brand Strategy

9 Reasons Your Brand Should Tell Stories

For CMO’s today, options for building your brand are changing before your eyes. These days, leading brands think like publishers, creating…

5 min readJan 25, 2021

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Lysle Wickersham
in
Brand Strategy

Who Needs A Chief Brand Officer Anyway?

How the chief brand officer found its way back to the C-suite

6 min readSep 15, 2020

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Lysle Wickersham

Lysle Wickersham

Lysle leverages a background in branding & investment banking at BRANDThink.biz, a consulting firm leveraging brand to improve performance & investment outcomes

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