Oct 6, 2021
Love this, Marshall. Good stuff. My take on why brands should tell stories:
https://wickersham.medium.com/9-reasons-your-brand-should-tell-stories-3d059b75c7a4
Written by Lysle Wickersham
Lysle leverages a background in branding & investment banking at BRANDThink.biz, a consulting firm leveraging brand to improve performance & investment outcomes